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One Eleven

Essential Companions for Your Digital Journey.

We are a Nashville-based digital agency. We're personable and accessible and we fuse the art of creative services with the science of digital technology. For those of you who long for an authentic business relationship with your digital services provider, we built this company for you.

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A Nashville-based digital agency

What you need to know about us.

Our roots go all the way back to 1994 in the earliest days of web-based services in Nashville. What we want you to know is:


  1. We're deeply committed to the human interaction experience, especially in the modern era of AI, outsourced call centers, and impersonal customer service.
  2. What we offer can be divided into two broad categories- services and solutions.
  3. We take a consultative approach to your needs so that we can help you with the right combination of services and solutions.
  4. The spectrum of our services and solutions  can cover a lot of ground- from very affordable solutions that compete directly with Squarespace and Wix to custom-coded apps crafted by skilled programmers.

Our Offerings

  • Site and app development
  • Results-focused digital marketing
  • Locally maintained and supported hosting
  • User-friendly support and editing tools
  • Decades of experience, expertise, and wisdom
Shall we Talk?

How We Support You.

We place an extremely high value on customer care and support. Find out how we take care of you AFTER launch.

CUSTOMER CARE PHILOSOPHY

Our Most Popular Solutions

Build Site Editor

The Site builder that will astonish you.

Wordpress Created with Sketch.

WordPress

When you need a custom solution.

ANALYTICS

The smart way.

PRIVACY/COMPLIANCE

Stay current with the legal landscape

Details Make A Huge Difference.

Our solutions and services are supported by decades of experience and a commitment to personal care with a teamwork approach.

We listen first.

We are insured.

We take privacy seriously.

We untangle messes.

Essays

learn more about our Services, Solutions, and People.


By Thomas Conner 11 Jan, 2024
A few folks who have called our office recently have noticed that our auto-attendant sounds like a child. That’s because it is. Most of the comments have been very positive: “I LOVE the voice recording when I call your office!” “Who IS that sweet child whose voice I heard when I called you? She’s AWESOME!” “Can we hire the youngster who recorded your phone greeting?” Is she real? Yes. Is she for hire? Yes! Just give us a call and we’ll let you know how to do that. We DID get one negative comment: “It sounds like you have a little GIRL answering your phones. I think that’s very unprofessional and it doesn’t make any sense at all.” First of all, in response to the negative comment: as unprofessional or senseless as you may think we are, our talent is nothing BUT professional. She is a voiceover talent who is available for hire for video narration, animation, auto attendant greetings, and commercials. As her website says, “she's got a voice that can make rainbows jealous and unicorns do a double take!” How could we not hire her? She aced the script right off the bat! So, why did we choose a young girl for our phone system? First of all, the list of our customers who serve children is one of which we are very proud. Consider these websites as a few good examples of ways in which we help advance the mission of making the world better and safer for children: mentorakid.org noahbrave.org tnhandlewithcare.org youthencouragement.org livebrave2gether.org marthaobryan.org tnhistoryforkids.org owlshill.org tnicac.org We want to acknowledge the good work of these and other clients who work hard to serve children. Second, kids are part of our One Eleven staff families. We want the best for them and, frankly, being a kid has been tough these past few years. COVID made life hard enough for everyone but there wasn’t a parent in Nashville who didn’t panic about the welfare of their child when they learned about a deadly school shooting on March 27, 2023. We know hiring a child to record our phone greeting is a little thing in business but part of our mission is to maintain the human interaction that seems absent with so many other businesses, especially in our industry. Kids are human and humans are what we are about! So, to honor children and to remind ourselves how important it is that we listen to them, and care for them, we hope that you will enjoy being greeted by Kylie when you call us.
By Byron Fanning 18 Dec, 2023
In the ever-evolving realm of digital marketing, staying on top of the latest trends is not just an option; it's a necessity. Enter Google Analytics 4 (GA4), the next chapter in the analytics story. At One Eleven, we recognize the significance of this transition, and we're here to be your strategic partner in embracing the power of GA4. The Analytics Evolution Unveiled: GA4 is more than an update; it's a strategic shift towards a user-centric analytics model. It's like upgrading from a flip phone to a smartphone – a necessary move to keep up with the times. GA4 offers a comprehensive view of user interactions across various platforms, providing insights that were previously hard to come by. Why GA4 Matters: User-Centric Focus: GA4 puts the spotlight on your users, offering a more comprehensive understanding of their interactions with your brand. This shift enables businesses to tailor their strategies based on genuine user behavior, resulting in more meaningful and effective campaigns. Event-Based Tracking: Moving away from session-based tracking, GA4 introduces an event-based model that allows for more granular tracking of user interactions. It's like switching from a snapshot to a full-length movie, capturing every click, scroll, and action for a more nuanced perspective. Advanced Machine Learning: GA4 incorporates advanced machine learning models, bringing predictive metrics and insights to the forefront. This empowers businesses to anticipate trends, identify opportunities, and make informed decisions with greater accuracy. Why Choose One Eleven for Your GA4 Transition: Seasoned Expertise: Our team at One Eleven comprises seasoned professionals well-versed in the intricacies of Google Analytics. We stay ahead of industry changes and best practices, ensuring that you benefit from the latest advancements in analytics. Tailored Solutions: We understand that each business is unique. Our approach is not one-size-fits-all; we analyze your specific needs and goals to create tailored solutions that align with your business objectives. Comprehensive Support: Transitioning to GA4 involves more than just technical know-how. It requires a strategic approach and ongoing support. At One Eleven, we offer comprehensive assistance throughout the transition process and beyond, ensuring that you derive maximum value from your analytics investment. The transition to GA4 is not just a technical update; it's a strategic move toward a more insightful and user-focused analytics approach. At One Eleven, we're not just experts; we're your partners in navigating this transition seamlessly. Let us guide you through the process, ensuring that your business leverages the full potential of GA4 for sustained success in the digital landscape.
By Thomas Conner 12 Dec, 2023
You drop your child off at the daycare center and drive away knowing that she is in good hands with a licensed and insured provider. Your lawyer most likely has professional liability insurance to protect against claims of malpractice. Your realtor can’t help you buy or sell your house without an errors and omissions policy. You wouldn’t hire a contractor to upgrade your kitchen unless they were bonded and insured. So, why would you trust just anyone to handle your website if they are not protected against the MULTITUDE of risks involved in the cyber world? Back in the 90’s it was okay for your high schooler to build your company website but nowadays, your online presence and those who are responsible for it must be sensitive to the very serious risk that exists. We do not mess around when it comes to the danger, which is why we carry the best protection for ourselves and our customers. When your “marketing person” says, “And I’ll take care of getting you a new website,” you need to start asking questions immediately like, “Exactly WHO is going to do that work? You? If not, are you contracting it so someone? Are you insured? Are THEY insured? Why not? When you say YOU are going to host it, does that mean you run your own hosting business? If not, then where? Are they insured?” Now, more than ever, you need to know where the risks are with your online services. You can’t simply trust someone’s “I’ll take care of it” response any more than you would when someone is standing in front of the daycare center and says, “Hand the kid over to me. I’ll take care of everything,” and then walks away.  Our company, Multiply, LLC, is covered by a comprehensive insurance policy issued by Beazley Group. Our Beazley MediaTech policy is underwritten by Lloyd’s of London and includes the following coverage: Media, Tech, Data & Network Liability damages and claims expenses related to: Tech and professional services wrongful act Tech product wrongful act Media wrongful act Data and network wrongful act Breach Response Indemnification for actual or reasonably suspected dat or security breaches Regulatory Defense & Penalties Coverage for penalties and claims expenses Payment Card Liabilities & Costs PC fines, expenses and costs First Party Data & Network Loss Business interruption loss Dependent business interruption loss Cyber extortion loss Data recovery costs eCrime Fraudulent Instruction Funds transfer fraud Telephone fraud
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